Mosseri has underlined the fact that these changes are based on usage trends, and if Instagram can eek out more engagement by aligning with evolving shifts, it’s going to do it. Which statement actually holds more true to the longer-term plans for the app is hard to say – though it is worth noting that while Instagram may be reducing these new experiments right now, Mosseri also seems fairly clear on the fact that they are the way forward, and that more recommended video posts will be coming to your IG feed.ĭoes that mean that Instagram will ease back to, say, 10% of your feed being recommendations, before ramping back up over the next few months, with the longer-term target of 30% (as stated by Zuckerberg) still in mind? On one hand, Zuckerberg is saying ‘more’, while on the other, Mosseri says that it ‘got it wrong’. So, you can expect to see fewer recommended posts on IG once again, which is a win for the Kardashians, and another endorsement of their influence over social platforms based on their massive audience reach (though Mosseri says that this wasn’t specifically a factor in its decision).īut it’s also a little confusing. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then - if and when we do - we can start to grow again.” You should be delighted to see it, and I don't think that’s happening enough right now. “When you discover something in your field that you didn't follow before, there should be a high bar - it should just be great.
But on its AI recommendations, Mosseri also notes that they got it wrong, and that it needs to be re-assessed. Mosseri seems to be primarily focused on the full-screen IG feed format, which he says will be phased out entirely over the next couple of weeks. So there I think that we need to take a big step back, regroup, and figure out how we want to move forward.” “ For the new feed designs, people are frustrated and the usage data isn’t great. Today, in a new interview with Casey Newton for Platformer, Mosseri has explained that Instagram will actually take a step back from recommended content, as well as its experiment with a full-screen, TikTok-like viewing experience. Makes sense? Well, now Mosseri has seemingly backtracked on that also. So, like it or not, this is happening, your Instagram feed is changing in line with broader trends, and the stats show that this is the right path. That means more valuable content for people and more advertising potential.- Meta Newsroom July 28, 2022 After launching a new AI model for recommendations, we saw a 15% increase in watch time in the Reels video player on Facebook.
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